The phrase refers to the action of removing a visible identifying graphic or text overlay from videos originating on the TikTok platform. This overlay typically includes the TikTok logo and the username of the content creator. Software applications and online tools are commonly employed to execute this removal process. For example, individuals might seek to eliminate the aforementioned identifier for use in other contexts.
Eliminating this embedded identifier allows for greater flexibility in content distribution and repurposing across multiple platforms. It can also contribute to a cleaner, more professional aesthetic when the video is incorporated into presentations or other commercial uses. Historically, the desire to utilize video content beyond its original platform led to the development of various methods for removing these types of identifiers.