The pursuit of financial gain through viewing short-form video content on the TikTok platform within the South African context represents an emerging trend. This activity centers on leveraging time spent engaging with TikTok videos to generate income, either directly or indirectly.
The appeal lies in the accessibility of the platform and the potential for generating revenue without significant initial investment. Historically, content creation was the primary means of monetizing social media platforms; however, alternative strategies are developing, offering viewers new avenues for participation and potential reward.
