A video-sharing social networking service, popular in Russia, offers a platform for users to create and share short-form videos. Content ranges from entertainment and education to personal vlogs and creative expressions, similar to other globally recognized platforms of its kind.
The rise of this platform in the Russian market has provided a space for local content creators and businesses to engage with audiences, circumventing limitations or restrictions imposed on international competitors. Its presence has allowed for the continuation of short-form video trends and marketing strategies tailored to the Russian-speaking population.